Despite the fact that there are thousands of marketing firms, and dozens of different products and brand names crossing our television screens, three quarters of all network commercials sold in the 2008 television season were bought by only six companies.
That’s a lot of power in the hands of the top media buying firms isn’t it?
What about the commercial below - arguably one of the best from the Super Bowl. Do you think this was worth the cost? Is it effective? Feel free to share some of the network commercial campaigns you thought were most effective in 2008.
