I know we all are probably suffering from Tiger Woods overload at this point. Although the media storm had died down and it had been six weeks since another mistress came out of the woodwork or vague statement had been posted on Tigers' Web site, I couldn’t resist.
There’s been a Tiger sighting! Well, maybe… Recent reports have surfaced throughout the last week that Tiger was holed up in a Mississippi sexual addiction rehab clinic. “Sources” reported Tiger sighting’s throughout the small town of Hattiesburg. Then came the photo. First shown on Radaronline.com and published by the National Inquirer, the photo certainly looks like Tiger, doesn’t it? I let you decide but in the court of public opinion, Tiger has been located.
Either way, this is just the latest chapter that is the PR nightmare for Tiger Woods. While it’s certainly a step in the right direction for Tiger personally to get the help he needs, what worse way would there be for this information to be found than plastered on the front pages of the National Inquirer (again)? By not controlling the situation and information being dispersed, Tiger’s camp is again allowing his public perception to be made by the tabloids. Not really the people you want to trust to make you look good.
America loves nothing more than a comeback story, just ask Andy Pettitte of the New York Yankeeswho quickly admitted his HGH use when he was named in baseball’s Mitchell report and was one of the heroes of New York’s World Series championship. Tiger cannot start his comeback until he faces the information that has been discovered since that fateful day in November and lets the world know what he is doing to help get his life back on track. Otherwise, this won’t be the last grainy photo that may or may not be Tiger to be posted on the cover of a tabloid.
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